User interviews specialists for your dedicated team.

When a product decision needs user interviews.

Analytics show where people leave a flow. They can't say why. Interviews are the right tool when a number has moved and the team is guessing at the reason. Trial users never invite a colleague, or half of mobile visitors abandon one checkout step.

They matter most before a big bet. Think of a new product line, a pricing change or a redesign. Eight conversations with the right customers cost little next to a quarter of engineering spent on the wrong idea.

They also suit B2B products with few users. An A/B test would take months to reach a result there, and each customer can be reached by name.

How our researchers run user interviews.

• Research plan Agreeing the decision the study should inform, the user groups to include and the answers that would change the team's mind.
• Recruiting Writing a screener, finding participants in your customer list or a research panel, and handling scheduling, incentives and consent.
• Discussion guide Drafting open questions about recent, real events, and piloting the guide with a colleague before the first session.
• Sessions Running 30 to 60 minute remote interviews on Zoom, Google Meet or Teams, recorded with consent, with a second person taking notes where possible.
• Synthesis Transcribing and tagging each session in Dovetail or on a shared board, grouping quotes into themes and counting how many participants raised each one.
• Readout Presenting the findings as a short report with video clips, ordered by strength of evidence and linked to items in the backlog.

Research works best when the researcher knows the product as well as the designers do. Companies that outsource UX design to us can add a UX researcher who spends every working week on your product. The researcher joins the planning meetings and keeps every past study in one place.

What makes an interview study fail.

Leading questions are the best-known problem. "Would you use this?" gets a polite yes that predicts nothing. A trained interviewer asks about the last time the problem came up, what the person did and what it cost them, and then stays quiet.

Talking to the wrong people wastes the study. Friendly customers who always reply are easy to book and rarely typical. A screener with clear criteria, plus a few people who left or never bought, gives a truer picture.

The most expensive failure is skipping the synthesis. The sessions happen, everyone remembers the last loud quote, and the recordings are never opened again. Plan at least as many hours for analysis as for the interviews.

Questions about user interviews.

• How many user interviews do we need? For one user group and one focused question, five to eight is a common range. Stop when new sessions repeat what you've already heard. Each distinct user group needs its own set.
• Should we run interviews or a survey? Interviews explain and surveys count. Run interviews first to learn which answers exist, then a survey to see how common each one is. A survey written without interviews often asks the wrong questions very precisely.
• Do we need a full-time UX researcher? If research happens a few times a year, a designer with interview training can run it. Once the team makes product bets every sprint, a dedicated researcher pays off through a steady weekly rhythm of customer conversations. We hire that person for your product and manage them from Chiang Mai or Bangkok.