--- title: "Why Thailand for Your Offshore Software Team | Azendo" description: "Why Thailand is a strong base for an offshore software team: a working day shared with Europe and Australia, people who stay, a competitive cost." url: "https://azendo.co/why-thailand/" --- 1. [Home](https://azendo.co/) 2. Why Thailand # Why we run offshore development from Thailand. Chiang Mai is five hours ahead of Copenhagen in summer and six in winter. Your morning is your team's afternoon, so you share real working hours every day. ## Why offshore software teams work so well in Thailand. Five things make Thailand work for international companies. The first is the time zone: you share part of every working day with the team here. ### Why software teams stay longer here The second reason is retention. Engineers stay for years, and ours stay with Azendo for 3.3 years on average. For an [offshore development team](https://azendo.co/) built to stay on one product, that means the knowledge of your product stays too. It's also what a fully managed service is for: we employ, train and look after the people, where ordinary staff augmentation would leave that to you. The third reason is predictability. In our experience since 2010, employment costs here are predictable, which is what makes a fixed monthly fee possible. You can plan your budget a year ahead. ### A fast-growing, well-connected tech market Thailand's tech sector is growing fast, backed by major public and private investment in digital infrastructure and AI. For companies building long-term teams, it combines a strong talent pipeline with the stability to keep people for years. Thailand is also an easy place to work with. Business culture is warm and service-minded, and the engineers on our teams work in English with their clients every day. Thailand competes on value: strong engineers, a stable team and a working day that meets Europe's. Our longer guide to [software development in Thailand](https://azendo.co/blog/thailand-and-offshore/software-development-thailand-guide/) covers the market in more detail. ## Thailand's software industry is being built deliberately. In the first half of 2026 alone, Thailand's Board of Investment received a wave of digital and AI infrastructure projects. They make the country a leading technology base in Southeast Asia. $43.6B Investment applications in H1 2026, up 37% year on year $33B Of that, into digital infrastructure and AI data centres alone 82,000+ Jobs for Thai workers the approved projects are expected to create Sources: [Thailand Board of Investment](https://www.boi.go.th/), H1 2026 figures. ## The software engineering talent pool in Thailand. Thailand and its government are investing heavily in the tech industry and in tech education, with a clear plan to become Southeast Asia's tech hub. The country has long been overlooked as an outsourcing destination, so the talent pool is large, well trained and far less fought over. In our experience it is one of the strongest in the region. We build on that pipeline: every specialist we hire keeps training through our Talent Success and Academy programme. How the market is structured, and who builds software here, is covered in our guide to [IT outsourcing Thailand](https://azendo.co/blog/thailand-and-offshore/software-development-in-thailand/). ## Why retention is higher on a Thai delivery team. Skills and infrastructure explain why Thailand works. The culture explains why teams here stay together for years. ### Warm hospitality Thailand's reputation for warmth shows up in how Thai engineers build working relationships: patient, attentive and invested in getting it right for the partner on the other end. ### Quiet dedication A strong sense of duty and pride in doing a job properly runs through Thai working culture. It's part of why our people stay with us for so long. ### Real ambition A young, increasingly global generation of Thai engineers and designers is choosing careers built on international standards, and pushing to exceed them. ### Decades of trust Thailand has worked alongside foreign businesses for generations. That history shows up as an ease in cross-cultural collaboration that newer markets are still building. ## A shared working day with Europe. Both of our offices, in Chiang Mai and Bangkok, are on UTC+7\. That's close enough to Europe for a real overlap in the working day, and far enough that the team's morning becomes a head start on your day. Business fibre with backup connectivity in both offices keeps that head start productive. [More on our roots in Thailand →](https://azendo.co/about/#why-thailand) ## Questions about Thailand. Why Thailand? Thailand suits international companies well. Costs are well below Western Europe, the working day overlaps with yours, and retention is high enough that product knowledge keeps building year after year. Why does retention matter so much? Because an engineer who leaves takes the knowledge of your product with them. Replacing someone after eight months costs more in lost context and re-onboarding than a lower hourly rate saves. A stable team is the better investment. How does Azendo set up a team in Thailand? Azendo builds a managed team for your product and keeps it there. A [dedicated software development team](https://azendo.co/services/dedicated-software-development-team/) can cover several roles under a single agreement, and companies [hire offshore developers](https://azendo.co/hire-a-dedicated-development-team-in-thailand/) through us without opening an office of their own. Is location the whole decision? Location is half the decision. The other half is the model. With offshore staffing you manage the people yourself. With a managed team you hire remote software developers and the provider manages them. At Azendo that comes as one fixed monthly fee for an agreed capacity. ## Talk to a service delivery manager. Thirty minutes on a call with us in Thailand. Ask how the shared working day would look from your time zone, and which team we would build for you. [Get in touch](https://azendo.co/get-in-touch/)