---
title: "Hire Customer Segmentation Specialists, Offshore Team"
description: "Customer segmentation specialists build groups you can act on, not just ones that look good statistically. Dedicated data scientists, managed by us."
url: "https://azendo.co/skills/segmentation/"
---

1. [Home](https://azendo.co/)
2. [Skills](https://azendo.co/skills/)
3. Segmentation

# Segmentation specialists for your dedicated team.

Segmentation divides a population into groups that behave differently, either by defined rules or by clustering. Its purpose is to make different treatment possible, so a segmentation only has value when someone acts on it.

## Where segmentation fits in a long-term product team.

The test of a segmentation is whether anyone does anything differently as a result. Clustering will always produce groups, and they will always be describable, but a segmentation that doesn't change a decision is a presentation.

Simple rule-based segments often outperform clustering, because they are stable, explainable and directly actionable. A cluster whose membership shifts when the algorithm is rerun cannot be the basis of an ongoing campaign, and explaining it to a stakeholder is harder than the value usually justifies.

## What your dedicated team does with segmentation.

Segments drift. The behaviour that defined a group two years ago describes a different set of people now, and a segmentation that is not revisited becomes a description of history that people continue to act on.

Reviewing it regularly is ongoing analytical work, held within an agreed committed monthly capacity.

## Common segmentation use cases.

* Segments that change a decision Groups defined so that different treatment follows.
* Rules preferred where they suffice Stable, explainable definitions instead of clusters that move on every rerun.
* Definitions revisited as behaviour shifts Segments reviewed, so they describe the current population.

## Adding segmentation skills to your team.

Segmentation sits with a [dedicated data science team](https://azendo.co/services/dedicated-data-science-team/), with actionability as the acceptance criterion.

You can add segmentation capacity as one dedicated specialist or as part of a wider remote team, with the people managed by us from our offices in Thailand. Companies [hire dedicated developers](https://azendo.co/hire-a-dedicated-development-team-in-thailand/) this way under one agreement and one monthly fee.

## Roles that use segmentation

* [Data Analyst Data science](https://azendo.co/services/dedicated-data-science-team/data-analyst/)

## Service areas that use segmentation

* [Data science](https://azendo.co/services/dedicated-data-science-team/)

Capacity is agreed across your whole team, with one monthly fee, not per skill.

## Related in analytics and bi

* [Tableau, a skill in our teams](https://azendo.co/skills/tableau/)
* [semantic layers, a skill in our teams](https://azendo.co/skills/semantic-layers/)
* [A/B testing, a skill in our teams](https://azendo.co/skills/a-b-testing/)
* [experimentation design, a skill in our teams](https://azendo.co/skills/experimentation-design/)
* [causal inference, a skill in our teams](https://azendo.co/skills/causal-inference/)
* [cohort analysis, a skill in our teams](https://azendo.co/skills/cohort-analysis/)
* [metric definition, a skill in our teams](https://azendo.co/skills/metric-definition/)
* [forecasting, a skill in our teams](https://azendo.co/skills/forecasting/)

## Tell us what you need segmentation for.

A service delivery manager will reply with the specialists we'd suggest, the monthly capacity and what the first month looks like.

[Browse all skills](https://azendo.co/skills/)